Thursday, 17 September 2009

Reverse publishing boon from hyperlocal project

A couple of months back we covered the launch of the new sites in the South West by Associated Northcliffe Digital.

Now AND's director of strategy Roland Bryan has given an update on how the initiative is going in an interview with PaidContent which makes interesting reading.

Roland says that although LocalPeople wasn't designed solely as a community news platform, around 1,500 individual contributors have already posted something on the sites, with 12 user-generated stories finding their way into Northcliffe's print titles.

The initiative is due to be reviewed at the end of the year, but Roland says there’s no question that will make money, “unless something very strange happens to our user numbers.”

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